A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION
FALL IN LOVE WITH SPRINT
2 TV SPOTS FOR SPRINT'S "FALL IN LOVE" CAMPAIGN
MISSION:Showcase Sprints' continuous drive for improvement and give their target more reasons to fall in love with their network.
BRAND:Sprint.
&
HOW WE DO IT: What better way of saying it than using iconic love songs, where romance verses will communicate all of the benefits that Sprint offers.
1. SPRINTINELLA
As part of the “Fall in Love with Sprint” campaign, introducing Sprintpinela. The original spot voiced by Argentine duo Pimpinela celebrates the launch of the new iPhone 11 in a romantic tone.
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This time the new installment of the “Fall in Love with Sprint” campaign is brought to you by Los Fantasmas del Caribe and their unique rhythm and dance. The original spot is voiced by the legendary Caribbean group and celebrates Sprint’s iconic plans and devices.
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2. FANTASMAS
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Creative Direction & Concept:
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ALMA DDB-2019
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CCO | Alvar Suñol ECD | Mónica Marulanda CD | Virgilio Flores, Santiago Cuesta ACD| Luis Puerta
Sr.CW |Humberto Maldonado AD|Emilia Lora, Orlando Velez Jr.AD|Bárbara Tábara
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