ADNAMS P DROP IPA
A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION
A NEW ADNAMS BEER MADE WITH YOUR PEE
#EXCEEDINGLY SUSTAINABLE
A NEW ADNAMS BEER MADE WITH YOUR PEE
BRAND: ADNAMS.
MISION: ADMANS wanted to create the most sustainable beer.
INSIGHT: Urine is the perfect fertilizer for crops!
P DROP IPA
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Creative Direction & Concept:
Bárbara Tábara, Esther Casas– Art Director · Ross Norton, Javier Alcobendas– Copywriter