NO WHOPPER DAY
THE MOST HONEST DAY IN BURGER KING HISTORY
A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION
BRAND: BURGER KING.
MISION: To Develop An Integrated April Fools Prank That Hijacks Social Conversation.
INSIGHT: The word "WHOPPER" means an extravagant lie and every April Fools all brand tell whoppers.
NO WHOPPER DAY
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BOARD
Creative Direction & Concept:
Bárbara Tábara – Art Director · Carolina Soto – Copywriter