NO WHOPPER DAY

 THE MOST HONEST DAY IN BURGER KING HISTORY

 A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

BRAND: BURGER KING.

MISION: To Develop An Integrated April Fools Prank That Hijacks Social Conversation.

INSIGHT: The word "WHOPPER" means an extravagant lie and every April Fools all brand tell whoppers.

NO WHOPPER DAY

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BOARD

Creative Direction & Concept:

Bárbara Tábara – Art Director  ·  Carolina Soto – Copywriter