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TOP 5

THE WOMAN CARD 

 A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

A NEW CREDIT CARD THAT REDEFINES A TERM THAT ISN’T RIGHT​​​​​​​

BRAND:Mckinsey design

& The Case For Her. 

&

MISSION:To Fight Period Stigmas and Inequality

INSIGHT: Women spend over 18,000 USD on their periods throughout their lives, but President Trump claims they use their gender for convenience, or as he likes to put it, they play "The Woman Card." 

THE WOMAN CARD 

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THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

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THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

THE WOMAN CARD 

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THE WOMAN CARD 

BOARD

Creative Direction & Concept:

Bárbara Tábara – Art Director  ·  Carolina Soto – Copywriter