HAPPY BIRTHDAY TO THEM

 A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

BRAND: HEINZ.

MISSION: To Remind The World That “It Has to Be Heinz” in Honor of the Brand’s 150th Birthday.

INSIGHT: The rest made us best.

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

HAPPY BDAY TO THEM

BOARD

Creative Direction & Concept:

Bárbara Tábara – Art Director  ·  Carolina Soto – Copywriter