A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION
KEEP DREAMING
A campaign by Nike to keep the dying sport of Jai Alai alive
BRAND:Nike.
&
MISION: Bring Jai Alai back.
INSIGHT: A sport can´t die while people dream it.
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
KEEP DREAMING KEE
VER ITAS VER ITAS
VER ITAS VER ITAS
INSIGHT: Group chats are the epicenters of fake news
-especially during COVID-19 times.
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
VER ITAS VER ITAS
Creative Direction & Concept:
Bárbara Tábara, Carolina Soto – Art Director · Carolina Soto – Copywriter