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 A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

KEEP DREAMING

A campaign by Nike to keep the dying sport of Jai Alai alive

BRAND:Nike.

&

MISION: Bring Jai Alai back.

INSIGHT: A sport can´t die while people dream it.

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

KEEP DREAMING KEE

INSIGHT: Group chats are the epicenters of fake news

-especially during COVID-19 times.

VER ITAS VER ITAS

VER ITAS VER ITAS

VER ITAS VER ITAS 

VER ITAS VER ITAS

VER ITAS VER ITAS

VER ITAS VER ITAS

VER ITAS VER ITAS

VER ITAS VER ITAS 

VER ITAS VER ITAS 

VER ITAS VER ITAS

Creative Direction & Concept:

Bárbara Tábara, Carolina Soto – Art Director  ·  Carolina Soto – Copywriter 

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