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A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION
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A friendly bot created to fight the COVID-19 infodemic
BRAND:The New York Times
&
MISION: To end the COVID-19 infodemic.
INSIGHT: Group chats are the epicenters of fake news
-especially during COVID-19 times.
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Creative Direction & Concept:
Bárbara Tábara – Art Director · Carolina Soto – Copywriter
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