Ver Itas | basbti

A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

VER ITAS

A friendly bot created to fight the COVID-19 infodemic

BRAND:The New York Times

MISION: To end the COVID-19 infodemic.

INSIGHT: Group chats are the epicenters of fake news

-especially during COVID-19 times.

VER ITAS VER ITAS

Creative Direction & Concept:

Bárbara Tábara – Art Director · Carolina Soto – Copywriter