A 150TH BIRTHDAY CAMPAIGN THAT CELEBRATES THE COMPETITION

THE PACK SWITCH

TAKING THE OPIOID PROBLEM TO THE PHARMACIES 

MISION:To show people just how dangerous the prescription opioids they are buying can be and create impact.

BRAND:FCB HEALTH

&

INSIGHTIn the US, most prescriptions are sold in orange tubes with white caps, so opioids and flu medicine look all the same. Their labels do vary, but most people don’t really take the time to read what’s on the bottle.

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

THE PACK SWITCH

Creative Direction & Concept:

Bárbara Tábara – Art Director  ·  Carolina Soto – Copywriter